Regardless in what stage in your career you are in, whether that be newly entering or seasoned professional. You should always have an updated and presentable portfolio ready.
Those post focuses more specifically on picking what types of work to show in your portfolio, for a run down on what things (such as table of contents and etc.) should be included, check out what PR Daily had to add.
As much within today’s PR industry, there are multiple ways to go about this. In contrary to the traditional and classic hard copy portfolio, there are now ePortfolios. Though each has the freedom to choose the option that works best for them, it is often beneficial to have both. A hard copy is a good bring along to an in person interview, but when that is not available, sending a quick link to your ePortfolio gives the same effect.
Everyones experiences differ, so no two portfolios will ever look the same, making it difficult to give a clear guideline and expectation for a portfolio. But all portfolios should empower the same concept. Don’t underestimate work that you have done in the past. Even if a piece of work was not done specifically for a PR tactic, but still embodies the concept and strategic thinking behind PR, it should be added and can contribute value to your portfolio. This being said, just because you may have a piece of work that would work because it was done for PR work, but you are not able to passionately discuss the piece for a few minutes and talk about your strategy behind it and why and how you did what you did. Don’t add it. Yes, your pieces should be able to speak for itself and show effective PR skills, but along with this the presenter of the portfolio should also be able to show their train of thought on a more personal level and how they added their own personal brand. If you can’t do this for a piece of work; again, don’t add it.
Along with picking pieces that you are passionate about in your portfolio, also pick pieces that measure success. Even if pieces of worked you produced were not ending up being used, or if you only have hypothetical pieces of work to show, such as school work. Transform them to show real life implications. How these pieces could impact and measure success.
It is also suggested to keep extra work on file. If you happen to be interviewing with a potential employer and you have a piece of work that aligns well with the companies mission, but it is not in your portfolio. It would make your life easier to have all your past work on file and handy to switch out for another piece for this employer to see.
A PR portfolio is a great tool to have to showcase your work to potential employers or when in the running for a promotion. PR portfolio’s should evolve as you do as a professional. It should embody your professionalism along with your personal brand.